When done correctly and strategically, pages with more links pointing towards them from other pages on the site are likely to have a higher PageRank. For example, if you had an online store that sold pet products, you may add a link from a blog post about Dog Grooming Tips to another post about Dog Shampoo. In addition, they provide another opportunity for you to include the primary keyword that you might be targeting for that URL.

Alt tags (+ image optimization)

• If your page takes too long to load, users will leave your page and choose another page that loads quicker.
• In this article, you will learn about on-page SEO and how to properly optimize for websites.
• If we put the cart before the horse, we risk falling into the trap of low-value content tactics.
• It’s about building a loyal crew of visitors who engage with your content, trust your brand, and ultimately become customers.
• When optimizing title tags and meta descriptions, it’s essential to include your target keyword and make sure they are descriptive, concise, and compelling.
• The H1 tag is usually the most visible content on a page and should not be used more than once per page or blog content.

Use headers, short paragraphs, and bullet points to make your content easy to scan and understand. A compelling meta description can significantly SEO Anomaly increase your click-through rate (CTR). Also, the search engine results page (SERP) is dominated by informational articles. Which means most searchers are looking to learn more about flowers—not make a purchase. The keyword “blue flowers” might seem like a great keyword to target.

Internal Linking Best Practices

URL stands for Uniform Resource Locator and is the address of your webpage. Visitors access your website via a page URL which is found through a search engine, internal link or backlink, or by typing the address into a browser directly. This is one of the more advanced tasks on this on-page SEO checklist. But Google does have a Structured Data Markup Helper that helps you add schema to your page. Optimized visuals also give search engines valuable information about your page through properly implemented alt text and descriptive file names.

Using a specific keyword too often in your content will make it difficult to read and will negatively affect the user experience. But instead of focusing on how many times to use the target keyword, you should rather place an emphasis on the user experience. When it comes to SEO, you should always consider the user experience. Conduct thorough keyword research to understand and target the right keywords that your audience is searching for. This involves identifying relevant, high-volume keywords while also considering long-tail keywords for more targeted traffic.

H1 tags are important, but they’re not the most important element on a website or in a piece of content. In 2015, Google introduced Rankbrain, an element of Google’s core algorithm that uses machine learning to match search queries to relevant results. By using machine learning, Google can determine the true intent of the user. Rankbrain gives Google the ability to deliver even more accurate results than with the Hummingbird update. After the Hummingbird update in 2013, Google was able to do a much better job at matching search queries to more relevant results. The Hummingbird update helped Google in understanding search context and intent.

Even if you have content that is written by the foremost expert in the field, it won’t rank as the #1 result if it doesn’t achieve that. Each page should have one H1 tag, and H2 tags to outline the main categories of information on the page. We are a link building agency  We offer custom outreach campaigns and white label link building. This means the best way to get firm pricing for your SEO campaign is by speaking with SEO specialists who can do some industry research and help you develop a sound plan.

Each page on your site should include text content that discusses the page’s topic. More important, optimize your page to match the search intent behind the keywords. Examples of on-site SEO efforts are creating and optimizing content according to search intent and streamlining your site navigation. Meanwhile, off-page SEO efforts include earning backlinks from other reputable websites.