As a general rule of thumb – The average piece of content should be written at an 8th-grade reading level. You need as little duplicate content on your site as possible to avoid keyword cannibalization issues and other SEO issues. The last step is simply to use a tool like RankMath Pro to generate and add the FAQ schema to your site. List common questions people ask about your topic, business or niche. Lastly, add an FAQ section at the end of your content and FAQ schema to highlight it for Google. Then, ensure that each of those sections are titled by headings and sub-headings that tell readers (and Google) exactly what each section will contain.

Check the keyword rankings of top-ranking pages

This includes optimizing visible content and the HTML source code of a page. In all CMS, by default, the title of a page is wrapped into H1 tags. All you have to do is mention some of the above words in your content (without doing keyword stuffing). To get the best possible outcome, all SEO processes have to work together, but the main job of on-site SEO is to optimize the content and structure of a page. This metric shows the percentage of users who leave without engaging with your page in any SEO Anomaly way. One of the most common ways to measure the impact of your on-page optimization (and your traffic and audience in general) is to use Google Analytics.

It should be concise and engaging, offering enough information to entice users without overwhelming them. You can also opt for the “Best by links” report in Ahrefs’ Site Explorer. Choose the blog posts with the most referring domains and insert the links to your “money” pages there too. All in all, you’ll understand what practices can lure your target audience and meet their search queries to make your website rank higher.

Content Quality, Readability, and Keyword Relevance and Placement

We’ve touched on the importance of having users engage with your content elsewhere. Google uses behavioural data to see how engaged readers are with your pages. If they’re engaged, it tells Google that your content is high quality, interesting, and trustworthy to real people. To have a “mobile-friendly” page, it needs to be easy to read and function properly.

That means more potential traffic to your site and more foot traffic to your local business. When done right, there is an increased chance that your content is the answer that voice assistants read aloud. Use a schema tester like Schema Markup Validator to validate that the code was added to your site correctly. You can also use my free FAQ schema generator to create the code. Voice search is one of the most underrated opportunities in SEO right now – especially for local businesses.

I also use the power of observation by putting myself in our target audience’s shoes and browsing the site from their perspective. If you are really serious about getting this right, use Google’s Natural Language API to see how the algorithm understands your content. Think of it as if you’re taking the reader from beginner to expert as they go down the page. Google started heavily relying on NLP (natural language processing) back in 2019 with the introduction of BERT into the search algorithm. You can easily create interactive elements for your site on a platform like Outgrow.co or even have ChatGPT code it for you.

• Use descriptive filenames, alt tags, image sitemaps, and captions to optimize images for SEO.
• On-page SEO is the process of optimizing various factors of a web page to improve its rank in Google and other search engines.
• Apart from this, you get a terrific site audit feature with Ahrefs that gives you immense insights into your website’s traffic.
• If they look for “homemade ice cream”, they probably expect the keyword to show up in the title of the website.

Grab your coffee and a notebook because right now, you’ll discover how to create an SEO strategy that will lead your business to success. Follow the steps provided below to make your site flourish, attract potential customers, and handle potential issues. By following these best practices, you can create content that provides your audience with a positive experience and keeps them engaged with your content.